Working with a digital marketing agency is a strategic step for any business seeking growth in the competitive Fort Worth market. However, understanding what happens in the first 90 days with a digital marketing agency in Fort Worth can set expectations, reduce uncertainty, and ensure your partnership is productive from the outset. This period is critical because it lays the groundwork for future campaigns, defines the marketing strategy, and establishes communication patterns.
Week 1–2: Onboarding and Discovery
The first stage of working with a digital marketing agency in Fort Worth is the onboarding and discovery phase. This period is all about understanding your business, goals, audience, and competitive landscape.
Business and Goal Assessment
The agency will spend time understanding your business model, current marketing efforts, and overall objectives. This includes identifying your short-term and long-term goals, whether it’s lead generation, brand awareness, website traffic, or e-commerce growth.
During this stage, expect detailed discussions around:
- Your target audience and buyer personas
- Current marketing performance and analytics
- Your brand voice, values, and unique selling propositions
- Short-term and long-term business objectives
The goal of this assessment is to ensure the agency’s strategies are aligned with your business goals.
Audit of Existing Marketing Channels
A professional agency will conduct a comprehensive audit of your current digital marketing channels, including:
- Website and SEO performance
- Social media presence
- Paid advertising accounts (Google Ads, Facebook Ads, etc.)
- Email marketing campaigns
This audit identifies gaps, opportunities, and areas requiring immediate attention. You may also receive an initial report highlighting strengths, weaknesses, and recommendations for improvement.
Kickoff Meeting
Most agencies schedule a formal kickoff meeting to align expectations. During this meeting, you will typically:
- Meet the account manager and relevant team members
- Discuss communication frequency and reporting formats
- Establish key performance indicators (KPIs) for the first 90 days
This meeting is crucial for building trust and setting the stage for collaboration.
Week 3–4: Strategy Development
Once the agency has a clear understanding of your business, the next step is developing a strategic marketing plan. This phase is where your partnership begins to take shape.
Defining Marketing Goals
Your agency will define specific, measurable, achievable, relevant, and time-bound (SMART) goals. These could include:
- Increasing website traffic by a certain percentage
- Generating qualified leads within a set timeframe
- Boosting social media engagement
- Improving conversion rates from existing campaigns
Setting clear goals ensures both your business and the agency have a shared vision for success.
Research and Competitive Analysis
A digital marketing agency in Fort Worth will research your competitors and industry trends to identify marketing opportunities. They will analyze:
- Competitor websites and content strategies
- Keyword opportunities for SEO and paid campaigns
- Social media activity and audience engagement
- Industry-specific marketing trends
This research allows your agency to position your brand strategically in the Fort Worth market.
Developing a Content and Campaign Plan
Based on your goals and research, the agency will develop a content and campaign plan. This includes:
- Content marketing strategy (blogs, videos, infographics, etc.)
- SEO strategy and keyword targeting
- Paid media campaign planning
- Social media content calendars
This plan is usually presented to you for approval before execution begins.
Month 2: Implementation and Optimization
The second month is focused on executing the strategy and beginning to monitor results. This is the phase where you start seeing tangible work from your agency.
Website and SEO Enhancements
Your agency may implement changes to your website to improve user experience and search engine rankings. These changes could include:
- On-page SEO optimization
- Technical SEO fixes (site speed, mobile responsiveness, etc.)
- Updating meta descriptions, headings, and alt tags
- Creating landing pages for specific campaigns
SEO is a long-term process, so initial changes may not show immediate results, but they are foundational for future success.
Content Production and Publishing
Content creation begins in earnest during this phase. Depending on the strategy, your agency may produce:
- Blog posts optimized for SEO
- Social media posts and graphics
- Email newsletters
- Paid ad copy and creatives
Consistent, high-quality content is crucial for engaging your audience and building brand credibility.
Paid Campaign Launches
If your strategy includes paid advertising, campaigns are typically launched in Month 2. Your agency will monitor metrics such as click-through rates, conversions, and ad spend. Early optimizations are common as the team gathers data and adjusts targeting, ad creative, and bidding strategies.
Analytics Setup and Tracking
Accurate tracking is essential for evaluating campaign performance. Expect your agency to:
- Set up Google Analytics and/or other analytics tools
- Implement conversion tracking for ads and forms
- Establish custom dashboards for reporting KPIs
This setup allows your agency to monitor progress and make data-driven decisions.
Month 3: Review, Adjust, and Scale
At the third month, the agency should have gathered enough data to evaluate the effectiveness of initial campaigns and implement necessary adjustments.
Performance Reviews
Regular performance reviews are critical for transparency. Your agency will typically provide:
- Insights on website traffic trends
- Lead generation or conversion performance
- Social media engagement statistics
- Paid campaign ROI
These reviews help identify what’s working and what needs refinement.
Optimization and Refinement
Based on performance data, the agency will optimize campaigns. This could involve:
- Adjusting ad targeting or creative
- Updating website content or CTAs
- Revising SEO strategies based on ranking changes
- Experimenting with new content formats or channels
Optimization ensures your marketing dollars are being used efficiently.
Strategic Recommendations for Growth
A professional agency doesn’t just maintain campaigns; they provide guidance on growth opportunities. By the end of the first 90 days, you can expect recommendations such as:
- Expanding into new digital channels
- Launching seasonal or targeted campaigns
- Developing advanced marketing automation
- Exploring additional content strategies
These insights set the stage for long-term collaboration and continued growth.
Communication and Collaboration Best Practices
Effective communication is vital during the first 90 days. Here’s what to expect:
Weekly Check-ins
Most agencies schedule weekly check-ins to provide updates, discuss performance, and address questions. This ensures alignment and transparency.
Monthly Reports
In addition to weekly meetings, expect formal monthly reports summarizing KPIs, campaign performance, and recommendations for improvement.
Feedback Loop
A strong agency encourages your feedback on campaigns, messaging, and content. Collaboration leads to better results and ensures your brand voice is consistently represented.
Common Challenges During the First 90 Days
It’s important to recognize potential challenges that may arise when working with a digital marketing agency in Fort Worth.
Initial Learning Curve
The agency needs time to understand your business, industry, and audience. Patience is key during this learning period.
Slow Initial Results
Digital marketing, particularly SEO and content marketing, can take time to show measurable results. Early metrics may be modest, but foundational work is being completed.
Communication Misalignment
Misunderstandings can occur if communication preferences or reporting expectations aren’t clearly defined at the start. Setting these expectations during the kickoff phase is essential.
Maximizing the Value of Your First 90 Days
To ensure a productive partnership, businesses should actively participate in the first 90 days.
- Be available for meetings and provide timely feedback
- Share insights about your audience and past marketing experiences
- Set realistic expectations for results, particularly with long-term strategies like SEO
- Trust the agency’s expertise while maintaining accountability
Long-Term Outlook Beyond 90 Days
The first 90 days are just the beginning. A strong foundation allows the agency to scale campaigns, explore new channels, and refine messaging for maximum impact. Future initiatives may include:
- Advanced analytics and conversion optimization
- Expanded social media campaigns or influencer partnerships
- Retargeting and remarketing campaigns
- Long-term content planning and brand storytelling
At the end of the first three months, both your business and the agency should have a clear understanding of the next steps for sustaining growth.
Why Partnering with a Fort Worth Digital Marketing Agency Matters
Choosing a local digital marketing agency in Fort Worth comes with distinct advantages. Local agencies understand the Fort Worth market, consumer behavior, and regional competitors. They are often more accessible for in-person meetings and can provide tailored solutions for your business.
Moreover, working with a professional agency allows you to leverage expertise across multiple areas, including:
- Search engine optimization
- Paid advertising
- Social media management
- Content marketing
- Analytics and reporting
A skilled agency acts as an extension of your team, providing guidance, insights, and execution to help your business thrive.
Understanding the Agency’s Role in Your Business Growth
A common misconception is that a digital marketing agency simply runs ads or posts on social media. In reality, a professional agency acts as a strategic partner, guiding business growth across multiple channels. Partnering with a local expert like Amplus Agency – Digital Marketing Services provides specialized insight into the Fort Worth market, helping businesses craft data-driven strategies, improve online visibility, and achieve measurable results. From SEO and content marketing to paid media and social campaigns, their expertise ensures that marketing initiatives are aligned with your business objectives from the very start.
Strategic Consultation
During the first 90 days, the agency often positions itself as a consultant, helping you:
- Define clear business and marketing objectives
- Identify target audience segments
- Analyze competitors and market opportunities
- Suggest measurable marketing KPIs
The agency’s input during this phase can influence critical business decisions, such as website redesigns, product positioning, or pricing strategy.
Guiding Decision-Making
A skilled agency helps prioritize marketing initiatives based on ROI potential. For example, they may recommend investing in:
- SEO improvements for long-term organic growth
- Paid campaigns for immediate lead generation
- Social media campaigns for brand visibility
- Marketing automation to streamline customer engagement
Understanding the agency’s strategic role allows clients to better appreciate the work happening behind the scenes.
Building the Right Communication Framework
Communication is one of the most important yet overlooked aspects of a successful client-agency relationship. In the first 90 days, establishing a robust communication framework ensures that expectations are aligned, and feedback flows smoothly.
Defining Roles and Points of Contact
Agencies typically assign an account manager who serves as the main liaison. Early discussions should clarify:
- Who handles approvals for campaigns and content
- How urgent requests are managed
- Internal client team responsibilities for feedback or content
Clear roles reduce confusion and accelerate execution.
Communication Channels
Different agencies use different platforms for updates and collaboration, including:
- Email for formal communication
- Project management tools like Asana or Trello for task tracking
- Video calls or in-person meetings for strategic discussions
- Messaging apps like Slack for quick questions
Establishing preferred communication channels early prevents misalignment and helps campaigns stay on track.
Integrating Agency Tools and Technology
One of the first tasks in the early days of collaboration is integrating your systems with the agency’s technology stack. Most modern agencies rely on tools for analytics, reporting, project management, and automation.
Analytics and Tracking Setup
Proper tracking ensures all campaigns are measurable. During the first 90 days, agencies typically:
- Set up Google Analytics 4 and configure goals
- Install tracking pixels for paid campaigns
- Implement conversion tracking across forms, e-commerce, or call tracking systems
This allows both you and the agency to understand which channels drive results and where improvements are needed.
Marketing Automation Platforms
If your business uses an email marketing or CRM system, the agency may integrate campaigns into these platforms. Automation allows for:
- Lead nurturing sequences
- Drip campaigns to move prospects through the funnel
- Personalized messaging based on user behavior
Early integration ensures campaigns are cohesive and scalable.
Collaboration on Internal Systems
In some cases, agencies may integrate with your project management, inventory, or customer support systems to better understand workflows. This can improve campaign accuracy and audience targeting.
Establishing Performance Benchmarks
Before meaningful progress can be measured, the agency must establish benchmarks. These benchmarks form the foundation for evaluating success and making strategic decisions.
Evaluating Current Metrics
The agency reviews historical performance, including:
- Website traffic and engagement metrics
- Conversion rates and lead quality
- Paid media performance
- Social media engagement and audience demographics
This analysis helps set realistic expectations and identify areas for quick wins.
Setting Realistic Goals
During the first 90 days, the agency will propose KPIs and milestones. These could include:
- Improving organic search rankings within local Fort Worth searches
- Increasing social media followers or engagement
- Generating qualified leads through paid campaigns
- Enhancing website conversion rates
Clearly defined metrics provide transparency and accountability for both parties.
Aligning Marketing Strategy with Your Brand Identity
Brand consistency is crucial for building trust and recognition. A digital marketing agency in Fort Worth spends the early weeks understanding your brand’s voice, tone, and positioning.
Brand Messaging Review
Agencies often audit existing messaging across digital channels. This includes:
- Website copy
- Social media posts
- Email campaigns
- Paid ad content
The agency ensures all messaging aligns with your values, resonates with your audience, and maintains a consistent voice.
Visual Identity Integration
Marketing campaigns rely heavily on visuals. During the first 90 days, the agency may:
- Review logos, color schemes, and typography
- Ensure image and video content meet brand guidelines
- Recommend updates to improve visual appeal and user engagement
A cohesive brand identity strengthens campaign effectiveness and increases audience trust.
Cultural Fit and Collaboration
A successful agency partnership goes beyond skills and strategy; cultural fit is equally important. During the first 90 days, both parties assess compatibility in terms of communication style, workflow, and values.
Understanding Work Styles
Some agencies work quickly and iteratively, while others rely on extensive planning before execution. Clarifying work style preferences early avoids frustration and misalignment.
Building Trust and Transparency
Trust is critical to a successful partnership. Regular updates, open discussions about performance, and transparent reporting help build confidence in the agency’s capabilities.
Experimentation and Initial Campaign Testing
The first 90 days are also a time for experimentation. Agencies may test different approaches to identify what resonates with your target audience.
A/B Testing
Agencies often perform A/B testing on:
- Ad creative and copy
- Landing page designs
- Email subject lines
- Call-to-action buttons
Testing allows the team to refine campaigns for maximum performance.
Pilot Campaigns
Small-scale campaigns may be launched initially to measure effectiveness before committing a larger budget. Early insights inform adjustments to targeting, messaging, and budget allocation.
Preparing for Long-Term Strategy Development
While the first 90 days focus on foundation-building and early implementation, agencies also start planning for the future.
Strategic Roadmap
Based on performance insights and initial learnings, the agency develops a roadmap for ongoing growth. This roadmap may include:
- Seasonal marketing campaigns
- Long-term SEO initiatives
- Expanded content marketing efforts
- Advanced paid media strategies
Scalable Marketing Infrastructure
After the first 90 days, the agency should have processes, tracking, and workflows in place that support efficient marketing growth.
Maximizing Your Investment in the First 90 Days
To make the most of your early partnership, businesses should actively engage with the agency. Key actions include:
- Providing timely feedback on content and campaigns
- Sharing internal knowledge about customers, products, and past marketing initiatives
- Participating in strategy sessions and review meetings
- Setting realistic expectations for early results, particularly in areas like SEO
Active collaboration ensures campaigns reflect your vision and maximizes ROI.
Aligning Internal Teams Before Agency Collaboration
Before your agency begins work, internal alignment within your organization is crucial. Agencies perform best when they can work closely with informed, responsive client teams.
Establishing Internal Ownership
Designate internal stakeholders who will interact with the agency. These stakeholders typically include marketing leads, sales managers, product specialists, and executives. Responsibilities might include:
- Approving content and campaigns quickly
- Providing insights about target customers and industry nuances
- Acting as liaisons between the agency and other departments
Creating Cross-Department Communication
Marketing impacts multiple areas, including sales, customer service, and product development. During the first 90 days, ensure:
- Marketing goals align with sales targets
- Product teams provide timely updates for promotional campaigns
- Customer service insights inform messaging and content strategy
Proper internal alignment ensures that campaigns are not executed in isolation, increasing the effectiveness of all initiatives.
Deep Audience Profiling and Segmentation
Understanding your audience is a cornerstone of successful digital marketing. Early in the partnership, the agency focuses on building detailed audience profiles.
Identifying Customer Personas
A professional agency will segment your target audience into specific personas, considering:
- Demographics such as age, gender, income, and location
- Behavioral patterns, including purchasing habits and online activity
- Pain points and challenges your product or service solves
- Communication preferences and media consumption habits
Mapping the Customer Journey
Beyond personas, agencies map the customer journey to determine how prospects interact with your brand at each stage. This includes:
- Awareness: How prospects discover your business
- Consideration: How they compare your offering to competitors
- Conversion: How and when they make a purchase
- Retention: Post-purchase engagement strategies
Detailed profiling allows your agency to create targeted campaigns that resonate with the right audience segments.
Legal, Compliance, and Industry Considerations
Digital marketing campaigns must adhere to legal and industry-specific regulations. In the first 90 days, your agency may conduct a compliance review to prevent future issues.
Advertising and Privacy Laws
Fort Worth businesses often operate under strict digital advertising and data privacy rules. Agencies may ensure:
- Compliance with CAN-SPAM regulations for email marketing
- GDPR or CCPA alignment for collecting personal data
- Proper tracking consent for cookies and analytics tools
Industry-Specific Guidelines
Certain sectors, such as healthcare, finance, or legal services require strict adherence to advertising rules. Agencies help businesses:
- Avoid misleading claims in ads and content
- Maintain ethical standards in promotions
- Follow platform-specific advertising policies (e.g., Google, Facebook, LinkedIn)
Early compliance efforts prevent costly mistakes and protect your brand’s reputation.
Enhancing Collaboration and Partnership
Successful results require more than execution; they require collaboration. In the first 90 days, agencies and clients focus on building a strong working relationship.
Establishing Mutual Expectations
Early discussions should define:
- Reporting cadence
- Approval processes for campaigns
- Decision-making authority
Encouraging Feedback Loops
Continuous feedback ensures campaigns align with business objectives and audience expectations. Open, constructive feedback helps optimize performance quickly.
Conclusion
The first 90 days with a digital marketing agency in Fort Worth are a period of discovery, planning, implementation, and early optimization. During this time, your agency works to understand your business, establish workflows, implement campaigns, and provide actionable insights.
Focusing on strategic alignment, communication, technology integration, and initial performance measurement during the first three months establishes a strong foundation for long-term marketing success. Patience, collaboration, and clear expectations are key to maximizing the value of this partnership.
Ultimately, the first 90 days are not just about immediate results—they are about setting the stage for sustained growth, improved brand presence, and measurable business outcomes with a trusted digital marketing partner.